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Pal’s Lounge / Our storySWEET AUBURN · ATLANTA

Our story

Four generations. One living legacy.

A family business, a neighborhood landmark, and generations of people who have made this corner their own.

Black-and-white view of Pal’s Lounge on Auburn Avenue, with the historic brick building and a man walking past.
Pal’s Lounge on Auburn Avenue in a historic street scene.

THE BUILDING & THE BUSINESS

Connected histories.
Different beginnings.

WABE traces the building to the European Hotel, built around 1890 and described in its reporting as Atlanta’s first Black-owned hotel. That date belongs to the building’s history—not to the founding of Pal’s Lounge. The lounge came later, through a family story of its own.

Read the sources

Inside the lounge

The family story,
as it is pictured.

The family portrait connects fourth-generation owner Buttermilk Freeman with his great-grandfather, Robert Lee Murray, also known as Buttermilk.

Buttermilk Freeman, a fourth-generation owner and great-grandson of Robert Lee Murray, stands inside the lounge beneath a displayed portrait.
Buttermilk Freeman, fourth-generation owner, great-grandson of Robert Lee Murray aka Buttermilk.Matthew Pearson / WABE
THE STORY

Open a chapter to follow the sourced history from the building to the family carrying it forward.

c. 1890 · The buildingThe European Hotel

WABE reports that the site was built in 1890 as the European Hotel, described in the reporting as Atlanta’s first Black-owned hotel. This is the history of the corner—not the founding date of Pal’s Lounge.

Later generations · The businessRobert Lee Murray’s legacy

Robert Lee Murray established the family-operated lounge, carrying forward Auburn Avenue’s tradition of Black enterprise.

Four generations · The familyShirley Thomas and Devon Woodson

Devon Woodson, a fourth-generation owner, was introduced to Pal’s through his grandmother Shirley Thomas. Their connection carries family memory forward.

Sweet Auburn · 1947

A musical neighborhood
before and beyond Pal’s.

The first photograph shows Pal’s Cleaners directly beside the Royal Peacock, placing both businesses in the same Sweet Auburn street scene.

Black-and-white Sweet Auburn street scene with people gathered outside the Royal Peacock Club marquee and a Pal’s Cleaners sign nearby.
A Royal Peacock marquee and Pal’s Cleaners sign in a historic Sweet Auburn street scene; neighborhood context, not a Pal’s Lounge founding record.Courtesy of Pal’s Lounge; original photographer and collection not identified in supplied materials.
A vintage advertisement for the Royal Peacock Club’s 1947 revue featuring Little Miss Cornshucks and Amos Milburn.
A 1947 Royal Peacock Club advertisement for Little Miss Cornshucks and Amos Milburn; Sweet Auburn music history, not a Pal’s Lounge event.Courtesy of Pal’s Lounge; original archive and creator not identified in supplied materials.

The story keeps moving

Past in the foundation.
People in the room.

Explore the dated events and music details we can verify today, or plan a visit to Sweet Auburn.